Blodwell joins from Group M’s buying operation, Xaxis, where he spent 14 months. Prior to Xaxis he served as client digital partner EMEA at Universal McCann. He will work across the agency’s entire UK client portfolio, tasked with driving programmatic strategies along with data classification and analysis.
Owen was previously head of performance media at Dentsu Aegis Network’s 360i, where he spent almost five years. He joins as strategy partner and is responsible for harnessing consumer insight to develop strategies aimed at delivering growth. He will work with iProspect’s largest clients, which include GM, Kellogg's, Nokia and Adidas.
Matt Adams, the chief media officer at iProspect UK said: "Wayne and Gareth are both able to lead and define complex fast moving disciplines whilst having digital at their personal core.
"These talents are a rare commodity and I’m excited about the positive impact they will bring to our clients, product and teams."