Ipswich Town hires former Saatchis EU chairman as chief

Derek Bowden, the former Saatchi %26 Saatchi European chairman, is joining Ipswich Town Football Club as the chief executive, with a brief to protect the club's balance sheet in the wake of last season's relegation from the Premier League.

He becomes the latest ex-agency manager to take a senior role in football administration. Others include Adam Crozier, Bowden's former Charlotte Street colleague and now the FA's chief executive, and Davide De Maistri, hired by Liverpool FC two years ago as its brand director.

Bowden, who also joins the Ipswich board, will have the task of developing and building revenue-generating opportunities at the club which, despite dropping out of the Premiership, has won a place in the UEFA Cup by winning a UEFA fair play award.

The club will receive a two-year "parachute payment to cushion the effects of relegation, but must look at ways of compensating for the loss of revenue from BSkyB.

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