Iris creates poster campaign for Highways Agency

LONDON - A new campaign for the Highways Agency reminds drivers to service their car regularly, plan their route, check traffic conditions before travelling and carry an emergency kit.

Highways Agency...new campaign for Iris
Highways Agency...new campaign for Iris

Called "Don't be that guy", the campaign shows regretful drivers standing at the roadside with a sandwich board revealing their embarrassing errors.

One of the sandwich boards reads: "It was my flat tyre that caused the major tailback on the M6."







Credits

Project
Don't be that guy
Client
Zarah Moores, marketing and brand manager, Highways Agency
Brief
Remind drivers of a few simple steps they could take before and during their journeys to avoid causing congestion on UK roads
Creative agency
Iris
Writer
Kate Royce
Art director
Deon Sensky
Planner
Nicola Nimmo
Photographer
Mark Wragg
Retouching company
Iris
Exposure
Posters