Iris and M&C Saatchi triumph in CBS Outdoor Long Copy Challenge

Creative teams from iris and M&C Saatchi have each won media space worth £125,000 on the London Underground after winning the CBS Outdoor Long Copy Challenge.

Adidas…winning long-copy ad from iris
Adidas…winning long-copy ad from iris

The competition, in association with Campaign, asked teams to design a cross-track poster for the Tube showing that long copy can still hold the attention.

Iris won the Grand Prix in the "commercially driven" category for an ad to promote Adidas' sponsorship of Team GB, in the 2012 London Olympics.

It was written by Phil Kitching and art directed by Tim Clegg. The "not for profit" category was won by M&C Saatchi with an ad for the charity Kids Company that suggests commuters donate £4, "the price of a Tube fare".The ad was written by Simon Dicketts and art directed by Graham Fink.