Irn Bru says hello to 'Fanny' in latest ad

Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets You Through' message, which features a humorous take on the name "Fanny".

The latest spot, which was created by Leith and launched this week, is called "baby" and shows a father arriving at a hospital to see his wife and newborn child.

On arrival, his wife declares that she wants to call the baby "Fanny". The father is shocked and keeps drinking his Irn-Bru to keep himself calm as the situation becomes increasingly absurd.

The new ad feeds into the £2.5m marketing campaign that runs for three months, accompanying previous executions "blind date," "pink bomb," and "steamy windows".

The ad will run on TV and in cinema, and was directed by Stuart Elliot.

Copy writer Mark Davies and art director Michael Kinlan from Leith agency worked on the campaign, while the production company was MTP.

Media planning and buying was handled by PHD North.

Follow Loulla-Mae Eleftheriou-Smith at @loullamae_es