The latest spot, which was created by Leith and launched this week, is called "baby" and shows a father arriving at a hospital to see his wife and newborn child.
The ad will run on TV and in cinema, and was directed by Stuart Elliot.
Copy writer Mark Davies and art director Michael Kinlan from Leith agency worked on the campaign, while the production company was MTP.
Media planning and buying was handled by PHD North.
Follow Loulla-Mae Eleftheriou-Smith at @loullamae_es