SectorMedia / Entertainment Brands and Sport brands
The Boston Celtics point guard stands tall in "This Is Why We Play" campaign
Pro basketball player Isaiah Thomas is 5-foot-9, but don't tell him that. In a 30-second film from Translation, the point guard admits he was always seen as a runt in school, but on the court, he never saw his literal shortcomings. "Isaiah Thomas: Possible" is the latest installment in the "This Is Why We Play" campaign, which has featured Cleveland Cavaliers’ Kyrie Irving and Portland Trail Blazers point guard Damian Lillard in the past. The spot premieres Jan. 21 during the Cavaliers vs. San Antonio Spurs game on ABC, and later, online and across all NBA platforms.