ISBA awards role of director-general to Malcolm Earnshaw

Malcolm Earnshaw, one of the most senior marketing executives at Mars, has been named as the next director-general of ISBA, the advertisers’ trade body.

Malcolm Earnshaw, one of the most senior marketing executives at

Mars, has been named as the next director-general of ISBA, the

advertisers’ trade body.



Earnshaw, who is the global advertising affairs director of Pedigree

Masterfoods, will take over after John Hooper’s retirement in

November.



His appointment was ratified at this week’s ISBA annual meeting along

with that of Dick Spelman, the chief executive of Halifax Retail

Financial Services, who was elected ISBA’s president for the next two

years in succession to Peter Blackburn, the chairman and chief executive

of Nestle UK.



Earnshaw, an ISBA vice-chairman and a former chairman of its executive

committee, was chosen from a list of 40 candidates.



This was whittled down to six contenders who were interviewed by a

selection committee chaired by the Bacardi-Martini executive director,

Chris Searle.



Searle said: ’There is an exciting challenge in front of ISBA and I am

certain Malcolm will do an excellent job.’



Earnshaw’s arrival comes with ISBA in the vanguard of the fight to

maintain advertising freedoms - particularly on the issue of advertising

to children - and the curbing of media inflation.



A former president of the World Federation of Advertisers, Earnshaw has

a reputation as a stern and austere figure but highly disciplined and

fastidious about detail.



However, Nick Phillips, the IPA’s director-general, said Earnshaw’s

arrival would ensure the continuation of the developing entente between

the two bodies. ’I’ve known Malcolm for 20 years and know how committed

he is to freedom of commercial communication,’ he said. ’I’ve no doubt

our relationship will continue seamlessly.’