Malcolm Earnshaw, one of the most senior marketing executives at
Mars, has been named as the next director-general of ISBA, the
advertisers’ trade body.
Earnshaw, who is the global advertising affairs director of Pedigree
Masterfoods, will take over after John Hooper’s retirement in
His appointment was ratified at this week’s ISBA annual meeting along
with that of Dick Spelman, the chief executive of Halifax Retail
Financial Services, who was elected ISBA’s president for the next two
years in succession to Peter Blackburn, the chairman and chief executive
of Nestle UK.
Earnshaw, an ISBA vice-chairman and a former chairman of its executive
committee, was chosen from a list of 40 candidates.
This was whittled down to six contenders who were interviewed by a
selection committee chaired by the Bacardi-Martini executive director,
Searle said: ’There is an exciting challenge in front of ISBA and I am
certain Malcolm will do an excellent job.’
Earnshaw’s arrival comes with ISBA in the vanguard of the fight to
maintain advertising freedoms - particularly on the issue of advertising
to children - and the curbing of media inflation.
A former president of the World Federation of Advertisers, Earnshaw has
a reputation as a stern and austere figure but highly disciplined and
fastidious about detail.
However, Nick Phillips, the IPA’s director-general, said Earnshaw’s
arrival would ensure the continuation of the developing entente between
the two bodies. ’I’ve known Malcolm for 20 years and know how committed
he is to freedom of commercial communication,’ he said. ’I’ve no doubt
our relationship will continue seamlessly.’