Arthur Parsons, an art director during the golden years of Collett
Dickenson Pearce, died on Wednesday, 25 February following a long
Parsons, 67, was buried last Thursday and leaves a wife and two
There follows an appreciation by John Salmon, the president of CDP.
’I was introduced to Arthur by Colin Millward when I joined CDP in
Colin made us creative group supervisors and gave us a bunch of people
to supervise. He and I were a perfect match. We worked together all the
time that I was producing ads and we became firm friends.
’Within a couple of years, our group contained half of the people in the
creative department at CDP. Arthur produced some of the greatest print
and TV campaigns to come out of the agency, including Army Officer
recruitment, Harveys Bristol Cream, Hamlet and Benson & Hedges.
’Arthur had been at CDP from the beginning and grew with it. He won
countless awards and, in 1979, was elected president of the D&AD.
’Somehow he found time for his other interests. He was a student of
military history and the history of aircraft. He made exquisite models.
He was a talented drummer, a brilliant photographer and, when he retired
more than 15 year ago, he revealed an astonishing talent for painting
He will be greatly missed.’