ISBA Conference: ISBA chief calls for internet self-regulation

LONDON - An urgent call was today issued to Britain's online advertisers to join the self-regulatory system.

Hughes... ISBA chief
Hughes... ISBA chief

It came from Mike Hughes, the ISBA director general, as he opened the organisation’s annual conference in London today.

Hughes said it was time for internet advertisers to step up to the plate and to take on the responsibility of a major player in UK advertising.

This was particularly important at a time when the banking industry had so besmirched the self-regulation system and there was no need to give its critics further ammunition, he added.

His call was endorsed by Richard Eyre, the chairman of the Internet Advertising Bureau. He warned that Andy Burnham, the culture, media and sport secretary, was ready to slap statutory regulation on the internet.

We must act, he said. We must address public concerns even if it costs us money because the long-term cost would be greater.

Check back later for more updates on the conference, which will include speeches from Lord Stephen Carter and Moray MacLennan.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content