ISBA names new director general

- Malcolm Earnshaw, one of the most senior marketing executives at Mars, has been named as the next director general of ISBA, the advertisers' trade body.

- Malcolm Earnshaw, one of the most senior marketing executives at Mars, has been named as the next director general of ISBA, the advertisers' trade body.

Earnshaw, currently global advertising affairs director of Pedigree Masterfoods, will take over after John Hooper's retirement in November.

His appointment was ratified at this week's ISBA annual meeting along with that of Dick Spelman, the chief executive of Halifax Retail Financial Services, who was elected ISBA's president for the next two years in succession to Peter Blackburn, the chairman and chief executive of Nestle UK.

Earnshaw, currently an ISBA vice-chairman and a former chairman of its executive committee, was chosen from an original list of 40 candidates drawn up after the job was advertised in March.

This was whittled down to six contenders who were interviewed by a selection committee chaired by the Bacardi-Martini executive director Chris Searle.

Searle said: "There is an exciting challenge in front of ISBA and I am certain Malcolm will do an excellent job."

Earnshaw's arrival comes with ISBA in the vanguard of the fight to maintain advertising freedoms--particularly on the issue of advertising to children--and the curbing of media inflation.

A former president of the World Federation of Advertisers, Earnshaw has a reputation as a stern and austere figure but highly disciplined and fastidious about detail.

However, Nick Phillips, the IPA's director general, said Earnshaw's arrival would ensure the continuation of the developing entente between the two bodies. "I've known Malcolm for 20 years and know how committed he is to freedom of commercial comunication," he said. "I've no doubt our relationship will continue seamlessly."



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