Isklar water rolls out icy TV spot

LONDON - Isklar, the Norwegian glacial natural mineral water brand, has launched a new TV ad to promote both its still and recently launched sparkling range.

Created by Kitchen, the ads, which aired yesterday (8 April), are entitled 'Pure glacier' and aim to illustrate the brand's provenance through the effects of ice.

TV activity will be supported by digital media. including Channel 4's online catch-up service 4OD, and digital escalator panels across the summer.

The TV ads have been crafted in Los Angeles by Hollywood director, Kyle Cooper and his production company, Prologue. Cooper's work includes title sequences of films including 'Blades of Glory', 'The Incredible Hulk', 'Sherlock Holmes' and 'Spiderman'.

Aoife Burnell-Smith, marketing director at Isklar, said: "This new creative campaign really captures the essence of Isklar, and the tongue-in-cheek humour which subtly underlines the, ads gives us a unique point of difference within a crowded and traditionally conservative category."