Isobar, the Aegis-owned global digital network, has created a central division to handle international accounts across both creative and media.
The new structure is designed to give global clients a single point of contact and provide an overview of group agencies so the right parts of the network are brought in to pitch for international pieces of business.
The global group will employ 30 staff across four hubs in London (where the network will be based), San Francisco, Hong Kong and Stockholm. Each of these offices will be headed by one or more network directors.
In London, Deirdre McGlashan has been promoted to the role of network director from her position as the head of Carat Interactive. Isobar has also hired the former Wunderman UK managing director John Shaw as the other London-based net-work chief.
McGlashan and Shaw will be supported by a team of 14 staff, including Dave Hompe, who joins as the media director from MindShare Interaction New York; Adam Hemming, who joins as an account director from MediaCom, and Emma Marlow, who has been hired from Digital Outlook as an account manager.
In the US, Alan Osetek has been promoted from Isobar's US chief integration officer to US network director. The Hong Kong-based network chief will be Barney Loehnis, the former online director of Europe for Warner Brothers. In Stockholm, the head of Isobar Sweden, Kenneth Danielsson, takes on the role.
All the network heads will report to Nigel Morris, the Isobar chief executive.
Morris said: "The network directors and their teams will work with all of our agencies to provide international clients with unparalleled access to the unique range of digital marketing services that we offer."
Isobar employs a total of 1,400 staff across 32 markets and 65 offices and owns creative, media and technical agencies, including glue London, Carat Interactive and the Swedish hotshop Farfar.