Isobel lands brief for Bordeaux Wine

LONDON - The Bordeaux Wine Council, the trade association that represents the region's wine growers, has appointed Isobel to handle its integrated ad­vertising account.

Bordeaux Wine: hired Isobel
Bordeaux Wine: hired Isobel

Isobel won the business after a pitch against undisclosed agencies, and will now be responsible for creating a series of print, poster and outdoor campaigns that promote the range of Bordeaux wines available in the UK.

The first £1 million campaign will roll out in June and will focus on how the wines can complement any meal.

Bordeaux Wine called a pitch for its advertising business in December last year and appointed Haystack to oversee the process.

The body had previously created most of its campaigns in-house but now wants to have a stronger relationship with ad agencies as it looks to fend off emerging competition from the New World.

Previous advertising activity from Bordeaux Wine had mainly consisted of partnership marketing campaigns. 

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