Isobel scoops £5m Jackpotjoy ad task

The Gamesys Group has hired Isobel to handle its £5 million advertising account for Jackpotjoy, the online gaming and bingo site.

Jackpotjoy: Isobel has won its advertising business
Jackpotjoy: Isobel has won its advertising business

Isobel beat M&C Saatchi, DraftFCB and Creature in a pitch handled by the intermediary Oystercatchers.

The agency will create a campaign for the brand, which will include TV and online, to launch in April.

Beta previously handled the business, having been appointed in July 2009, and launched a campaign starring Barbara Windsor.

Maxus will continue to handle media planning and buying for the brand.

Michael Saunders, the managing director of Jackpotjoy, said: "We have been tremendously impressed with Isobel's creativity and its shared ambition for the brand."

Paul Houlding, the chief executive of Isobel, said: "Jackpotjoy is a great brand and we've got some cracking creative campaigns up our sleeve. We look forward to a successful long-term relationship."

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