Isobel wins Kelly's of Cornwall ad account

Kelly's of Cornwall, the ice cream brand owned by R&R Ice Cream, has taken on Isobel to handle its ad account after a competitive pitch process.

Kelly's of Cornwall: set to launch a £2 million TV and digital campaign
Kelly's of Cornwall: set to launch a £2 million TV and digital campaign

There is no incumbent on the business and there was no intermediary involved in the pitch process.

Isobel will create a £2 million TV and digital campaign, which will launch later this year.

In 2009 Kelly's of Cornwall launched a 30-second ad, created by Devilfish, which used imagery of the ice cream's origins.

Vicki Wonders, the brand manager at R&R Ice Cream, said: "We’ve been working on some fantastic new Kelly’s innovations and flavours and Isobel’s strategy and ideas to launch these are tremendously exciting."

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content