Israeli Tourist Board seeks ad agency to boost tourism

LONDON - The Israel Tourist Board is searching for an advertising agency to produce a pan-European campaign aimed at communicating its tourist credentials despite the conflict in the Middle East.

The brief for the campaign will centre on Israel's cultural wealth and history along with its broad religious backgrounds.

Agencies from the UK and other European countries have been invited to pitch for the account, which is believed to be worth £2m.

The board has not advertised in the UK for more than two years as Israel continues to battle to resolve its ongoing political and religious conflicts both within its boundaries and with its neighbours.

Previously, the business was handled by Summerfield Wilmot Keene.

The agency was given the challenge of promoting the war-torn country as an idyllic holiday destination after beating the other shortlisted agencies, McCann-Erickson, Conquest and the previous incumbent, Burkitt DDB, to the business in a statutory review.

Burkitt held the account for seven years and was responsible for creating the "Hava" TV campaign, which used the tune Hava Nagila.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content