What does it do? Sells advertising across TDI’s transport
portfolio, from bus-sides and tube stations to ’inter-urban’ media -
otherwise known as National Express coaches.
Good offices? The building has a rather bleak and school-like aspect,
and walking to it from the tube involves negotiating ’the most dangerous
junction in London’. But it is also in Camden, so drinking, eating and
shopping opportunities abound.
What’s it like? It’s not quite an American religious sect, despite
scurrilous industry rumours. Yes, you have to wear a little gold pin
with the TDI logo on it and, yes, drinking at lunchtime is banned. But
staff make up for it after hours and there is even a TDI cocktail -
tequila, dark rum and ice.
Team spirit is encouraged and those who exceed targets are publicly
praised, with plenty of cheering. This sounds naff, but it encourages
camaraderie and there’s plenty of piss-taking too. The main plus-point
is that it’s a sales company rather than a media owner, so ’the sales
person is king’.
What about perks? Standard pension and four weeks’ holiday. Commission
is awarded on a sliding scale, tending to favour bus sales, and those
who do well could find themselves palming five-figure cheques. The
company is also famous for its corporate jollies and its annual sales
conference, usually held somewhere hot (although the last one was in
Is it good at training? There’s a three-week induction course for
newcomers, followed by Thursday afternoon training sessions on a
These can be about anything from sales techniques to other media.
How does it recruit? Graduates join as ’sales co-ordinators’, a peg
below sales executives. Otherwise, the company likes to hire sales
people from other media, who can provide ’a broader perspective’.
How do you get ahead? You’ll need plenty of enthusiasm -’and a passion