WHAT IT’S LIKE TO WORK FOR ... TDI - Don’t drink but have drive: team spirit is the only sort allowed at TDI at lunchtime

What does it do? Sells advertising across TDI’s transport portfolio, from bus-sides and tube stations to ’inter-urban’ media - otherwise known as National Express coaches.

What does it do? Sells advertising across TDI’s transport

portfolio, from bus-sides and tube stations to ’inter-urban’ media -

otherwise known as National Express coaches.



Good offices? The building has a rather bleak and school-like aspect,

and walking to it from the tube involves negotiating ’the most dangerous

junction in London’. But it is also in Camden, so drinking, eating and

shopping opportunities abound.



What’s it like? It’s not quite an American religious sect, despite

scurrilous industry rumours. Yes, you have to wear a little gold pin

with the TDI logo on it and, yes, drinking at lunchtime is banned. But

staff make up for it after hours and there is even a TDI cocktail -

tequila, dark rum and ice.



Team spirit is encouraged and those who exceed targets are publicly

praised, with plenty of cheering. This sounds naff, but it encourages

camaraderie and there’s plenty of piss-taking too. The main plus-point

is that it’s a sales company rather than a media owner, so ’the sales

person is king’.



What about perks? Standard pension and four weeks’ holiday. Commission

is awarded on a sliding scale, tending to favour bus sales, and those

who do well could find themselves palming five-figure cheques. The

company is also famous for its corporate jollies and its annual sales

conference, usually held somewhere hot (although the last one was in

Dublin).



Is it good at training? There’s a three-week induction course for

newcomers, followed by Thursday afternoon training sessions on a

fortnightly basis.



These can be about anything from sales techniques to other media.



How does it recruit? Graduates join as ’sales co-ordinators’, a peg

below sales executives. Otherwise, the company likes to hire sales

people from other media, who can provide ’a broader perspective’.



How do you get ahead? You’ll need plenty of enthusiasm -’and a passion

for buses’.



Topics