Itch "Bad scratching: you son of an itch" by Now

Itch goes gangster with a barking new spot.

Hoping to ruffle some feathers in the pet care market, wellbeing pet brand Itch has launched a bizarre campaign promoting its personalised monthly flea treatment. The ad features the LP-scratching "FleazyE" – a cat dressed like a middle-aged man having an identity crisis – and a breakdancing dog as they "raise the roof" in front of their understandably disturbed owners. The TV spot will be joined by London underground billboards and posters.

Credits

Creative agency
Now
Chief creative officer
Creative director
Head of film and content
Account director
Account executive
Senior strategist
Senior designer
Artworker
Music Company
Composer

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