Carlton Digital Sales has pulled in a raft of companies to
advertise on the ITN News Channel, which launches this week.
BT, American Express, Bupa, Direct Line, Orange, PowerGen, Vauxhall,
NatWest, AA, Renault and DHL have all purchased airtime on the cable and
satellite service for August. ITN runs one-minute breaks every hour.
Renault is spending its advertising budget on ITN as opposed to Sky
News, while DHL has purchased airtime on ITN exclusively.
David Sanderson, head of Carlton Digital Sales, said: ’Agencies have
been quick to recognize the strength of the brand. ITN News will really
shake up the way agencies target ABC1 audiences in multi-channel
He justified this on the basis that the news channel is available across
all digital platforms, including NTL and ONdigital. This places it over
and above Sky News, which is only available on satellite.
Despite the demand for airtime on the new channel, Carlton Digital Sales
is looking for more advertisers to sign up for ITN News.
The ITN news channel is a joint venture between ITN and NTL. The news
broadcasts will also be available to users of WAP services and the