ITN unit launches net radio news

In the same week that ITN ends its flagship News at Ten programme, the company’s new media arm ITN New Media has launched a fresh news service, ITN Now Web Radio, available exclusively to internet users.

In the same week that ITN ends its flagship News at Ten programme,

the company’s new media arm ITN New Media has launched a fresh news

service, ITN Now Web Radio, available exclusively to internet users.



ITN Now provides news and headlines and is being produced by ITN Radio

in conjunction with ITN New Media.



The service can be accessed through the web, where Real Audio software

enables users to receive audio accompaniment to the news. The service is

at www.itn.co.uk.



’We’re positioning ourselves more aggressively in new media,’ said

Garron Baines, managing director of ITN New Media.



ITN said that it expects to announce a sponsor for the service next

week.



A spokesperson for BBC News Online, which receives 24 million page

impressions every month, said: ’Users can pick up Real Audio of BBC news

coverage across radio and TV from our site. We are the most popular

content news web site in Europe. We originate our own journalism but our

big selling point is that we can call upon BBC operations worldwide.’