ITouch begins search for a creative agency

The mobile services company iTouch, which is 50 per cent owned by The Independent Newspaper Group, is in talks with agencies about its multimillion-pound ad account.

The company, which positions itself as a developer of premium-quality mobile products such as exclusive ringtones, picture messages, games and logos, is aiming to ramp up its advertising activity to help it stand out in an increasingly saturated wireless services market.

ITouch's campaigns are primarily press-based, but it is now considering using television for the first time.

"We've been going through the process of reviewing our current agency relationships and we have been talking to other agencies," Rob Ellis, the managing director of iTouch UK, said.

Ellis said that the company would not look to advertise its brand in its own right, as many of its products are launched in conjunction with third parties.

ITouch's media planning and buying is handled by TCS. MediaVest is the incumbent for its subsidiary, m4.

Last year, iTouch acquired the mobile rights to the smash hit film Spider-Man and sold a range of mobile services as a branded package through Carphone Warehouse and Vodafone Retail stores.

ITouch also owns Telescope, a specialist in TV voting services, and handled the voting for programmes including Pop Idol, American Idol 1 and 2, and I'm A Celebrity ... Get Me Out Of Here.

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