It's Chriiistmaaas ad time

Welcome to a dedicated 18:05 roundup of the day's Christmas ad campaign releases and rumours. The first of many.

It's Chriiistmaaas ad time

Asda Christmas advert

Most read: Asda launches Christmas campaign with X Factor singer

Asda's upbeat Christmas campaign shows the lengths people go to get into the festive spirit, and uses real-life examples from a customer poll, Campaign's James Swift reports.

The work, which was created by VCCP, launched on Sunday (1 November) with a 60-second ad that aired in the evening, during The X Factor on ITV.

The spot features the debut single, Sax, by Fleur East, who was last year's runner-up. The single is featured on the ad ahead of its 6 November release.

The supermarket teased the ad throughout the day of 1 November with five-second spots across most major channels. The TV spot will be shown in cinemas and is backed by outdoor and digital executions.

As Christmas draws nearer, Asda will air shorter ads on TV that draw attention to specific products lines, such as the supermarket's Star Wars costumes and festive desserts.

The work was created by Chris Willis at VCCP and shot by Neil Gorringe through Moxie.


John Lewis

Rumours: Is #OnTheMoon a teaser for the John Lewis 2015 Christmas ad?

Twitter is alight with speculation that a mysterious new Twitter profile @themoon2015 is a teaser for John Lewis' hotly anticipated Christmas campaign, Marketing's Sara Spary writes.

A 10-second clip of the moon aired during ITV's X Factor last night according to Twitter users. The #OnTheMoon hashtag and the Twitter profile launched yesterday afternoon.

The 2015 John Lewis Christmas ad is expected to be revealed online at 8am on Friday 6 November.

Sources told Marketing the spot would feature a boy visiting a man on the moon, although John Lewis said it would not feature space or the moon when we put it to them last week.

As Marketing revealed, the Oasis song Half the World Away is in the running to feature on the spot, which fits with an other-worldy theme. However, it is understood a number of tracks were also under consideration.

Last week, John Lewis confirmed it is increasing social media spend this year. Traditionally, the retailer breaks its festive campaign on social.

Read on for more reaction on Twitter, including this gem:

Or, to tide you over until Friday (hopefully), here's a look back at the John Lewis Christmas ads between 2007 and 2014.


Lidl #SchoolOfChristmas

On social: Lidl launches Christmas ad focusing on the humour of festive etiquette

Lidl's Christmas campaign heralds a new creative direction for the retailer, Marketing's Sara Spary reports.

The spot by TBWA\London does not feature the Lidl Surprises strapline and introduces the #SchoolOfChristmas. It broke first on social media the morning of Sunday 1 November and aired on TV later that day.

The Lidl School of Christmas offers festive tips and ideas including how to light a Christmas pudding and, most importantly, how to pretend to like ill-fitting presents. The ad explains the store has "every Lidl thing for Christmas".

For the first time, Lidl has premiered the campaign on social media in what it says is a "festive gesture of thanks" for the loyalty offered by "Lidlers".

The brand has also launched a virtual School of Christmas across social and digital channels, with extra "lessons" and tips from the Michelin star awarded Kevin Love.


Jack Wills Christmas catalogue

Snapchat: Jack Wills reveals Christmas catalogue on Snapchat first

The British fashion brand has launched a Snapchat story version of its Christmas handbook, two days before it hits stores. 

The story mostly scrolls through pages from the catalogue, adding a few tailored messages and the occasional video clip of models frolicking. Here are a few screenshots we took.

Jack Wills Snapchat Christmas catalogue screenshot Jack Wills Snapchat Christmas catalogue screenshot
Jack Wills Snapchat Christmas catalogue screenshot Jack Wills Snapchat Christmas catalogue screenshot

While we like reaching the Snapchat audience through a story, the use of static designed pages from the handbook feels like an opportunity missed, especially when compared to the videos, Gifs, interactive messages and games publishers and Snapchat are pushing out.

We've asked for numbers once the campaign closes. We'll let you know if we hear back.


Mars' Celebrations Christmas advert

Roundup of the rest: Mars' celebrations, Mulberry and TK Maxx

And to finish our early Christmas binge, here are the rest of the day's releases.

Mars' Celebrations launches first TV ad in 10 years


Mulberry bag takes place of baby Jesus in nativity campaign


TK Maxx invokes community giving spirit with festive campaign


Right, we're off for a lie down and a mince pie.

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Compiled by Jonathan Shannon

Is there something you’d like us to share in 18:05? Email jonathan.shannon@haymarket.com with the details.

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