Kitcatt Nohr

It's complicated: exploring brand-customer relationships

How brands can discover the dynamics of their customer relationships

The relationships between brands and customers are as complicated and nuanced as the relationships between people.

From fast friends to distant family members, we interact with each other in different ways – but how can brands find out what relationships they have with their customers?

We asked Kitcatt Nohr managing director Hattie Whiting,  chief strategy officer Ed Beard, and Robert Rowland Smith, philosopher and relationship expert at The School of Life how brands can work out the dynamics of their relationship with customers.

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