It's a pizza delivery! Domino's parodies BA's #Lookup ads

The flash of a headlight, the familiar blue box attached to the back of a delivery bike, and a child pointing downwards at the pizza-man as he sets off on his mission.

Dominoes: runs 'look down' campaign
Dominoes: runs 'look down' campaign

The tongue-in-cheek #Lookdown outdoor ad takes a child pointing its finger and aims it straight at British Airways, which last month revealed its #Lookup outdoor posters delivering realtime information about a plane when it flies overhead (see below). 

The Domino's strapline reads: "Look It's a large Pepperoni Passion for Simon in Acton"

Brand: Domino's

Client: Nick Dutch, head of digital

Agency: Arena