ITV "#1in2million" by ITV Creative

ITV is celebrating its two million Twitter followers with a song about each of them, with catchy lyrics "you're one in two million".

The broadcaster has pulled out obscure tweets from followers, such as one asking for information on how busy a motorway is or another complaining about a brother eating all the cheese, and created a reactive song. The lyrics are accompanied by clever illustrations of the tweets. 

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE