ITV ad revenue up 8 per cent in Q3

ITV's advertising revenue grew by 8 per cent in the third quarter of the year, thanks to the Rugby World Cup.

Samsung: Rugby World Cup activity
Samsung: Rugby World Cup activity

In the broadcaster’s Q3 trading update, published this morning, ITV’s total revenue grew year on year by 13 per cent to £2.31 billion, for the nine months up to 30 September.

The results showed the impact of the sporting tournament, which was shown exclusively on ITV, with net advertising revenue (NAR) up 7 per cent in October and forecast to be flat in November.

The ITV Family NAR grew by 6 per cent for Q3, to £1.23 billion, when compared to the same period last year.

ITV expects NAR to grow by 4 per cent in December, in the run-up to Christmas, with NAR growing by 3 per cent overall for Q4.

For the full year, ITV is forecasting NAR to be "at least 5 per cent" – ahead of the current market – and expects to deliver "strong double digit profit growth".

Adam Crozier, the chief executive of ITV said: "Looking forward we expect ITV Family NAR to be up at least 5 per cent over the full year, again ahead of our view of the TV advertising market, with growth across all key advertising categories. 

"We are confident of further good growth across ITV for the remainder of this year and into 2016 as we continue to exploit our integrated producer broadcaster model in the UK and to build a global content business of scale."

ITV Studios grew by 28 per cent year on year to £782 million. This was attributed to growth from the US and Global Entertainment, as well as Talpa, the maker of The Voice.

ITV is rumoured to be considering buying The Voice from the BBC, after the corporation announced over the weekend that it will no longer broadcast the annual singing competition.

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