ITV appoints Dare to online account

LONDON - ITV has appointed Dare as its retained digital agency following a pitch against Greenroom and Iris.

Pemsel... Dare hiring
Pemsel... Dare hiring

The appointment will see Dare take responsibility for all of the broadcaster's digital communications activity across its multi-channel offering.

Dare will be working alongside in-house creative team ITV Creative as well as ITV's above-the-line agency M&C Saatchi to produce integrated campaign ideas.

David Pemsel, ITV group marketing director, said: "Digital channels are playing an increasingly important part in our marketing plans and we need an agency that will work with us at the highest level to develop a coherent strategy."

This decision will come as a blow to digital agency Play, which has been working with ITV on a project basis producing digital campaigns for ITV's Wags Boutique and Primeval.