ITV's mental health campaign returned with a special message for the nation during the coronavirus crisis.
After presenting the latest episode of Saturday Night Takeaway, Ant and Dec addressed viewers and urged them to connect with those who need it most, whether by phone or social media. A selection of those messages will be played on ITV every day, with the aim of keeping spirits high. So far celebrities including Davina McCall, Alex Beresford and Gordon Ramsay have participated. The goal of the campaign – encouraging people to talk more openly to help each other’s mental wellbeing – has never been more important as the UK faces an unprecedented lockdown and many people are living in isolation. The work was created by Uncommon Creative Studio.