ITV "Britain's Got Talent 2016" by ITV Creative

This year's promo for Britain's Got Talent sees the team of judges - Simon, Amanda, Alesha and David - along with the hosts, Ant & Dec, bringing viewers into a magical world of fairy godmothers, fairy dust, flaming hoops and juggling bears.

The judges and hosts tell the story of how the talent take a fairytale journey to reach the biggest entertainment show on TV. The spot was created by David Brooks at ITV Creative.