ITV bypasses ISBA to address clients’ inflation concerns

ITV launched a major offensive this week to inform advertisers of the facts behind TV inflation after coming under fire from the Incorporated Society of British Advertisers for its airtime prices (Campaign, 3 April).

ITV launched a major offensive this week to inform advertisers of

the facts behind TV inflation after coming under fire from the

Incorporated Society of British Advertisers for its airtime prices

(Campaign, 3 April).



ITV has written to more than 100 UK TV advertisers in a

damage-limitation exercise after ISBA sent out letters to its members

criticising ITV for its airtime inflation.



ITV’s chief executive, Richard Eyre, said: ’The message that media

inflation is damaging the capabilities of British companies and that ITV

is the main culprit is damagingly untrue. We are trying to correct

misleading statements.’



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