ITV claims highest ever football audience after 24.3m watch England vs Croatia

ITV has claimed to have reaped the highest ever audience for a football match on a single channel when 24.3 million viewers watched England's loss in the World Cup semi-final on Wednesday night.

ITV's World Cup studio
ITV's World Cup studio

The audience hit a one-minute peak of 26.6 million viewers, an 84% share of all people watching television at home.

England’s previous crunch matches, such as the 1990 World Cup semi-final against Germany and the 1986 quarter-final against Argentina, were broadcast on both ITV and the BBC.

Viewing topped the peak audiences achieved by England’s Euro 2004 quarter-final loss to Portugal (24.7 million), by last Saturday’s quarter-final win over Sweden (19.6 million) and by the previous round’s match against Colombia (24.4 million) on 3 July.

Last night’s game also set a record for ITV’s streaming service ITV Hub, which received 4.3 million simulcast requests, up from 3.3 million for the Colombia match.

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content