ITV confirms Howell as commercial MD

ITV has confirmed the appointment of Rupert Howell as the managing director of brand and commercial.

The former UK chairman and regional director of McCann Erickson will join ITV on 1 November. He will have responsibility for developing the ITV brand and all aspects of its commercial operations.

His appointment follows a long trawl for a replacement for the commercial director, Ian McCulloch.

Michael Grade, the executive chairman of ITV, said: "I was determined to assemble the most formidable team in UK broadcasting, and we identified Rupert as the ideal candidate to lead our brand and commercial development into the new era for ITV."