ITV "Conversations" by Uncommon Creative Studio

ITV's mental-wellness initiative "Britain get talking" continues with a series of animated films encouraging people to reach out beyond their immediate social circle.

Launched during Mental Health Awareness Week, the spots take the form of a text exchange between two people. Each conversation tells a story of a relatable moment experienced during lockdown, such as a woman who attempts to cut her own fringe with disastrous results or an expectant parent telling their grandparents that a baby is on the way.