ITV "Dancing on Ice 2018: The bear and the squirrel" by ITV Creative

The adorable polar bear cub that appeared in last year's ITV Dancing on Ice promo is back, but with a new partner.

The bear teams up with a squirrel for a spin around the ice. The ad was made by ITV Creative and directed by Kirk Hendry through Hush London, in collaboration with Swedish animation studio Fable.