ITV has rejected establishing a new sales force for its digital
terrestrial channel, ITV2. It will instead set up a sales committee
incorporating representatives from each of the three ITV sales
The committee will initially be chaired by Carlton Sales’ managing
director, Steve Platt, and incorporate Jon Brown, an account director
from TSMS, Tom Paton, an account director at Carlton, and Paul
Masterson, a marketing controller at Laser.
The three sales houses will divide media buying agencies between them,
with each house selling ITV2 airtime to different agencies - but deals
must be approved by the committee.
According to Platt, the idea behind the committee is to simplify the
ITV2 sales structure in the channel’s early days.
ITV2 will launch in early December with a programme line-up comprising
about 30 per cent original commissions plus new interactive and