ITV "Forget" by ITV Creative

ITV's promo for the 2018 Fifa World Cup in Russia urges football fans to forget the burden of the past and every game that came before.

All that matters now is what happens on the pitch in Russia this summer.  ITV Creative made a fast-paced ad that uses various edit and post techniques to paint over and scrap the highs and lows of previous World Cups. It was created by David Brooks and directed by Hauke Hilberg. 


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