ITV Global Entertainment hires four commercial executives

LONDON - ITV Global Entertainment has hired four senior executives to new positions in its commercial brand division, including Corine Pouvreau-Miles as director of promotions and new business.

All four report to Gustavo Antonioni, the commercial brand director, and will help to grow business for programme brands such as 'Coronation Street', 'Hell's Kitchen', 'Dancing on Ice' and new hope, entertainment drama series 'Britannia High', which begins on ITV1 next month, and is the UK version of Disney's hit 'High School Musical'.

Pouvreau-Miles' past experience includes launching the sports activation department for The Marketing Store Europe.

Also joining are Mara Gardner as director of product and brand development, Aysha Kidwai as director, merchandising and licensing, and Marina Lum-Kang, as senior vice president, brand extensions and integrated marketing, based in ITV's Los Angeles office.

Antonioni said: "Bringing the finest talent to ITV Global Entertainment puts us in the optimal position to leverage the ITV brand...We have already started to create 'best in class' partnerships with leading companies in many different industries and we're extremely excited by the huge opportunities that these alliances will bring."