ITV "Great characters make great drama. More than TV" by Uncommon Creative Studio

Uncommon Creative Studio's debut work for ITV celebrates popular ITV actors demonstrating the power of a great character with two films.

The films, "The patriarch" and "The guvnor" will air in cinemas, digital platforms and on TV – including Channel 4 and Sky channels – from this week, with radio executions following the next month. 

The spots were directed by James Marsh through Pulse Films and more films featuring ITV characters are due to launch later this year.

Credits

Brand
ITV
Chief marketing officer
Director of viewer marketing
Head of marketing - brand project
Director of social purpose
Creative agency
Production company
Director
Executive producer

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