The newly named company will be led by Peter Iacono, previously president and managing director of ITV Worldwide. His job title will remain unchanged.
ITV Global Entertainment will act as the commercial broadcaster's global distribution arm for television, home entertainment, publishing, consumer products and international networks businesses.
It will be responsible for distributing thousands of hours of television series, television movies and films from ITV Productions and other independent producers to more than 200 countries worldwide.
Its programme portfolio includes dramas such as 'Prime Suspect', 'Lewis', and entertainment shows like 'I'm A Celebrity Get Me Out of Here', 'Hell's Kitchen' and 'Dancing On Ice'.
Long-running dramas such as 'Coronation Street', 'Heartbeat' and 'Emmerdale' are also included in the catalogue.
The company also represents the largest British feature film collection in the world, comprising more than 1,500 titles from the Rank, Rohauer, Romulus and ITC Libraries. Titles include 'The African Queen', 'Bugsy Malone' and 'The Ipcress File'.
Iacono said: "I'm thrilled to announce our new name. We are proud to be part of the ITV family, we operate all around the world and our fantastically broad range of shows and brands delivers true entertainment to millions of people.
"With our new multi-disciplined teams in place, applying an innovative 360 philosophy to all parts of our business, we are now extremely well placed to build ITV into a truly global brand."
The move comes after ITV announced in June it has tripled its development and acquisitions investment fund to "tens of millions of pounds", to grow its raft of programming from independent producers for international distribution.