ITV on hunt for I'm A Celebrity... sponsor

ITV is on the hunt for a new brand to sponsor I'm A Celebrity... Get Me Out Of Here! in a deal worth more than £2 million each year.

ITV on hunt for I'm A Celebrity... sponsor

The integrated sponsorship was held by Iceland for nine years. The show returns for its 15th series later this year.

Gary Knight, the commercial content director at ITV, said: "This partnership opportunity delivers some of the highest audiences, as well as outstanding value across multiple platforms."

Last year, I’m A Celebrity… averaged 10.3 million viewers. The 2013 series was the most popular to date, attracting an average audience of 11.1 million.

Nick Canning, the joint managing director at Iceland, said: "The partnership has delivered fantastic results but the time is right for the Iceland brand to begin a new and very exciting chapter."


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content