ITV is thinking outside the box with some imaginative new idents.
The broadcaster has enlisted the help of young artists from across England to create a series of quirky idents for its new talent month as part of ITV's year-long initiative to unveil new idents every week.
Briefed with abstract themes of communication, television, technology, entertainment and togetherness, young creatives encapsulated the channel’s logo in a collection of charming sculptures. Through these idents, ITV hopes to create opportunities for young artists at the beginning of their careers.
The work was created by Alex Dickinson, Ben Knapp, Anton Ezer, Richard Holman and Jason Ford, and directed by Kevin Batchelor through Electric Robin. It was overseen by Charlie Levine.