ITV "It's all about" by ITV Creative

ITV marks Black History Month with new channel idents and commissioned programmes running throughout October.

The ad is narrated by black celebrities including Maya Jama, Ashley Banjo and Noel Clarke, and highlights he role of black culture, literature, food, the arts and "people coming together" in creating British society as we know it today. It was created by Adie Headley and Anthony Dziworshie.