ITV "ITV creates" by ITV Creative

ITV will break with TV branding convention in 2019, forgoing a set of fixed idents for a year-long project, called "ITV creates", that reflects its creativity.

The broadcaster has asked a different artist each week to create a piece of work that is their expression of the logo. That work will then be filmed and produced into a set of idents by ITV’s in-house agency, ITV Creative. The first group of artists producing work for the first eight weeks of 2019 are: Ravi Deepres, Sutapa Biswas, James Brunt, Patricia Volk, Mark Titchner, Katrina Russell-Adams, Kristina Veasey and James Alec Hardy. 

Credits

Agency
Executive creative director
Head of campaign production
Executive producer
Campaign lead
Chief marketing officer, ITV
Director of viewer marketing, ITV
Head of marketing - brand project, ITV
Artistic director, curator and consultant
Online editors
Post producer
Production company
Director
Music
Design agency
Creative director, ITV Creative brand & design
Senior producer, ITV Creative brand & design
Campaign manager, ITV Creative

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