ITV "ITV creates" by ITV Creative

ITV will break with TV branding convention in 2019, forgoing a set of fixed idents for a year-long project, called "ITV creates", that reflects its creativity.

The broadcaster has asked a different artist each week to create a piece of work that is their expression of the logo. That work will then be filmed and produced into a set of idents by ITV’s in-house agency, ITV Creative. The first group of artists producing work for the first eight weeks of 2019 are: Ravi Deepres, Sutapa Biswas, James Brunt, Patricia Volk, Mark Titchner, Katrina Russell-Adams, Kristina Veasey and James Alec Hardy. 


Executive creative director
Head of campaign production
Executive producer
Campaign lead
Chief marketing officer, ITV
Director of viewer marketing, ITV
Head of marketing - brand project, ITV
Artistic director, curator and consultant
Online editors
Post producer
Production company
Design agency
Creative director, ITV Creative brand & design
Senior producer, ITV Creative brand & design
Campaign manager, ITV Creative

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.