ITV’s David Bergg to take job as general manager of Sky One

BSkyB has poached ITV’s head of scheduling, David Bergg, and handed him the job of general manager of Sky One.

BSkyB has poached ITV’s head of scheduling, David Bergg, and handed

him the job of general manager of Sky One.



Bergg, who many in the industry believe should share the credit with the

ITV triumvirate, Richard Eyre, David Liddiment and John Hardie, for

successful changes to the ITV schedule, will join the company in the new

year. He will report to Mark Sharman, director of broadcasting.



Bergg’s appointment completes a new management structure at Sky. He will

take over responsibility for Sky One from James Baker, who will now

concentrate on the development of Sky’s production businesses, Sky

Picture and Sky Productions.



Bergg was the first person recruited by ITV’s director of programming,

David Liddiment, in September 1997. In the intervening two years,

Liddiment and Bergg created an aggressive new approach to scheduling at

Network Centre. Series that failed to deliver sufficient audiences were

swiftly taken off the air or moved to the outer reaches of the schedule.

In addition, Bergg occasionally risked the anger of the media industry

by changing schedules at the last minute in a bid to wrong-foot ITV’s

competitors.



ITV has moved swiftly to fill his shoes and has handed Bergg’s former

job, director of planning and strategy, to Julia Lamaison, the director

of broadcasting at ITV2.



Meanwhile, his appointment is being celebrated as something of a coup

for Sky One. ’I have followed David’s career closely over the past few

years, and I have been keen to get him on my team for some time,’

Elisabeth Murdoch, managing director at Sky Networks, said.



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