ITV has kicked off the search for media and creative agencies that
will promote its official football website, itv-fooball.co.uk. The
site’s managers are in talks with a creative agency, and are expected to
make an appointment soon.
Zenith, BBJ, Starcom Motive and CDP have been invited to pitch for the
media, which will launch both on- and offline in September.
The site, which was launched to coincide with ITV’s coverage of the Euro
2000 football tournament, is aiming to position itself as a serious
competitor to established sites such as sportal.com, sports.com and
soccer.net. It is aiming to capitalise on the raft of celebrity sports
personalities in ITV’s portfolio, such as Des Lynam, to drive traffic to
Itv-football.co.uk will be used to promote ITV’s exclusive coverage of
the UEFA Champions League and the FA Cup. It will offer exclusive
Premiership football coverage next season following ITV’s recent
acquisition of the rights. The site will also be covering Scottish
league football and Italian football.
United Broadcast & Entertainment won the contract to produce the website
for ITV in May this year.
Fumi Okiji, the marketing co-ordinator of itv-football. co.uk, said: ’As
well as extending the existing ITV football brands, the marketing
strategy will focus on driving traffic and building loyalty to the
’The agencies appointed will have shown a way through the cluttered
market in which we are operating, as well as demonstrating a passion for