The ITV network sales teams are set to achieve record-breaking
figures for ad revenues this month.
A forecast, compiled by Granada Media Sales across all ITV sales houses,
suggests revenues will hit pounds 215 million this October. If the
prediction is accurate, it will mark the highest recorded monthly
advertising revenue figure in the history of ITV.
September was ITV's strongest month since the launch of Channel 5, with
figures reaching pounds 185.5 million.
'There are three main driving forces behind this growth,' said Mick
Desmond, chief executive of Granada Media Sales.
'A good economy, the rugby and the internet. The rugby games are played
off-peak, which gives a massive boost to the ITV schedule as well as
adding new viewers to our audience slot.
'Not only are we sucking money away from other channels who can't
compete with this type of off-peak scheduling, but TV display ads are
now the strongest performers of broadcast media as a whole.'
Another huge area of incoming revenue for ITV comes from the online
Recent MMS research, which revealed the adspend of internet providers,
pointed to a 161 per cent year-on-year growth across all broadcast media
for the 12 months ending August 1999. But across the same 12-month
period, ITV's results were up 217 per cent.
'New media is a highly competitive market and there's loads of internet
money coming in from companies like, AOL, IBM, Excite, Currantbun and
FT.com,' said a PR spokesperson for Granada Media Sales.