ITV signs three-year deal to broadcast The Voice

ITV has confirmed that The Voice, the singing competition, will move to the commercial broadcaster from the BBC in 2017.

A three-year deal has agreed to show The Voice on ITV between the broadcaster and the programme’s creator, Talpa Global, alongside a three-season commitment for a spin-off show.

There is also a two-series contract in place to show a spin-off show, The Voice Kids, which has not yet featured in the UK.

The Voice has been a global hit since premiering in 2010 and being broadcast on the BBC since 2012, when it reportedly paid £22 million to outbid ITV for the show's rights.

It is similar in format to The X Factor, where unkown performers perform each week and try to avoid being eliminated, except contestants are selected by celebrity 'coaches' after blind auditions. 

The show's fourth and last series on the BBC is set to air next year in January 2016, with coaches, Boy George, Paloma Faith and Ricky Wilson.

Peter Fincham, the director of television at ITV, said: "ITV is the natural home of big entertainment so we are thrilled that The Voice and The Voice Kids are both joining our family alongside brilliant shows like The X Factor, Britain’s Got Talent, Saturday Night Takeaway and I’m a Celebrity...Get Me Out of Here.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content