As part of ITV's "Britain get talking" mental-health initiative, a print campaign shows that even the simplest of activities, from cooking to a weekend walk, can present opportunities to open up.
The print ads pair copy with manipulated everyday objects, such as a receipt from a food shop, an open cookbook, a folded OS map and car parking tickets. Among those relatable items are hidden messages that encourage better conversations in ordinary moments.
On 3 April, the return of "Britain get talking" saw an unexpected star interview with Olympic champion Sir Mo Farah interrupt Ant & Dec’s Saturday Night Takeaway. The ITV hosts conducted the beginning of their interview with Farah through texting, which demonstrated that sometimes things can get lost in translation and a good conversation can make all the difference.