AgencyUncommon Creative Studio
SectorMedia / Entertainment Brands and Television brands
ITV is launching the latest instalment in its "Drama vs reality" ad campaign.
Created by Uncommon Creative Studio, the two-and-a-half-minutes-long spot was directed by Oscar-winner Tom Hooper, with production by Smuggler.
The movie-style ad, featuring an epic helicopter shootout, promotes the range of drama and reality shows that are available on ITV Hub.
It launches tonight (9 July) before Love Island.