ITV "The phone call. Drama vs reality" by Uncommon Creative Studio

ITV is launching the latest instalment in its "Drama vs reality" ad campaign.

Created by Uncommon Creative Studio, the two-and-a-half-minutes-long spot was directed by Oscar-winner Tom Hooper, with production by Smuggler.

The movie-style ad, featuring an epic helicopter shootout, promotes the range of drama and reality shows that are available on ITV Hub. 

It launches tonight (9 July) before Love Island.


Creative agency
Production company
Executive producer
Managing director
Production designer
1st AD
Senior assistant
Offline executive producer
Principle post-production
Executive producer
VFX supervisor
TK assist
Sound studio
Sound designer
Audio producer
Additional post-production
Executive producer
Post-production co-ordinator
VFX supervisor
2D leads
3D lead
Digital intermediate
Digital colourist
Online editor
Director of post-production