ITV is showcasing its commitment to tackling climate change with a series of foreboding ads.
The campaign brings to light some of the harsh realities of climate change to promote the brand’s commitment to reduce its carbon emissions to net zero by 2030.
While "This warming" shows a sweltering London (to the tune of the This Morning theme song), "Catastrophe Street" details the demise of Coronation Street with an apocalypse-esque storm.
A third ad also revamps Ant and Dec’s Saturday Night Takeaway to become "Saturday Night Blown Away".
The campaign launched on Saturday (21 November) during I’m a Celebrity...Get Me Out of Here! and invited viewers to measure their own carbon footprint via the ITV website.